Love caffeine, hate waste? We do. So we’re doing something about it, hooking up with stylish re-usable coffee cups company KeepCup, to cut waste and encourage the use of re-usable cups!
KeepCup is kick-starting ‘the demise of the disposable’, which we think is admirable. The company has started a behavioural change that is spreading across the world: people purchase a KeepCup re-use it instead of throwing it away, because they love the way they look and feel.
Now in 65 countries around the world, over 8 million KeepCups have been sold, diverting billions of disposable cups from landfill.
Our KeepCups initiative at White Associates was prompted by Elliot Smith and our CSR team. Elliott says:
“When I was given a KeepCup it got me thinking about how we could use them to minimise White Associates’ environmental impact by reducing the amount of waste going to landfill.”
“It’s an easy way to make a positive impact on the environment. After all, KeepCups are great-looking, easy to take with you when you grab a coffee, and I think my coffee tastes better in one!”